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The Journal

Behind the glam

Model Shanelle Banton Takes Her Headshots in Full MS LORDE BEAUTY
MLB News

Model Shanelle Banton Takes Her Headshots in Full MS LORDE BEAUTY

Model Shanelle Banton, signed to First Model Management (London) and The Legion MGT (Athens), wore MS LORDE BEAUTY for her latest headshot session. See the look.

June 4, 2026
We Popped Up at Westfield London - And You Showed Up 🖤
MLB News · June 3, 2026

We Popped Up at Westfield London - And You Showed Up 🖤

We took over Westfield London White City from 29th to 31st May, debuted five new shades, and sold out our exclusive Prototype and Violet's Vogue shades. Here's the full recap.

Introducing 5 New Shades of MLB Moisturising Lip Gloss
MLB News · May 22, 2026

Introducing 5 New Shades of MLB Moisturising Lip Gloss

Five new shades of MLB Moisturising Lip Gloss have officially landed: Venus, Lano's Love, Nude Lorde, Te Amo Anita, and Gia Dream. Soft launched at the Ideal Home Exhibition.

As Seen in Glamour: Kaylee Golding's Festival Lip Essential
Press · May 15, 2026

As Seen in Glamour: Kaylee Golding's Festival Lip Essential

BBC 1Xtra DJ Kaylee Golding names our Moisturising Lip Gloss in Forever her festival must-have in Glamour Magazine's Festival Beauty Essentials edit.

Meet Butter Babe: The Cream Bronzer That Does It All
Products · April 6, 2026

Meet Butter Babe: The Cream Bronzer That Does It All

Discover the MLB Butter Babe Cream Bronzer, a luxurious, blendable cream formula in 8 shades designed to sculpt and warm every complexion. Vegan, cruelty-free, and as seen at Westfields.

The Shade Guide: Finding Your MLB Foundation Match Online
Guides · March 10, 2026

The Shade Guide: Finding Your MLB Foundation Match Online

How to pick your MLB Pure Matte shade from your sofa - undertone, depth, and the Shade Finder that does it for you.

How to Apply Concealer Without Creasing (MUA Method)
Tutorials · February 14, 2026

How to Apply Concealer Without Creasing (MUA Method)

Less product, warmer placement, and one setting trick. The method we use to keep the MLB Longwear Concealer smooth all day.

Build Your MLB Routine: Which Bundle Is Right for You?
Guides · January 20, 2026

Build Your MLB Routine: Which Bundle Is Right for You?

Three bundles, three different routines. Here's exactly what's in each one, what it costs, and who it's for.